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About Ann Summers
Brothers Ralph and David Gold opened the first Ann Summers store in London in 1975. Businessman Dandy Waterfield, whom they took ownership of, named the shop after his girlfriend Annice Goodwin after he convinced her to change her name to Ann Summers in exchange. Became one of the first directors of the company. After one of the founders’ daughters attended a Tupperware party, she came up with the idea to sell the company’s sex toys, lingerie, socks and other items at the house party. These started in 1981. A year later, the company produced its first catalog. Ann Summers launched its iconic pink shop in 1993 to attract more female customers. The retailer launched a fashion and accessories line in 1996. While continuing to expand its stores, it finally entered online marketing in 1999.

Savings advice from Ann Summers
Check out the Outlets page for items up to 70% off for the duration.
Check out the Buy One page and get 50% off sex essentials.
Buy buy one and get one page 50% off stockings.
Students and 16- to 21-year-olds receive 20% off each order.
Look out for site-wide contextual ads that give you 15% off.
Find prices in pink crossed out on product pages, and new lower prices below in black.
Consider gift and novelty sets to save on buying each item individually, and save even more by using coupons.
Sign up for the company’s newsletter and receive offers, free items, and more by email.
Order online and receive your order for free at any Ann Summers store.
Get FREE with orders over £35.

What is Ann Summers’s return policy?
You can return any Ann Summers merchandise in new and unused condition, excluding sex toys. You can send the item back to the warehouse or return it to the Ann Summers store.

Use Ann Summers promo code
Once you have lingerie, bondage, sex toys and other items in your cart, click on the pink bag in the top right corner of any Ann page to go to the My Bags page. Ann Summers. At the top of the My Bags page on the right, opposite the summary in bold black text, you’ll see the question “Add a promo code?” » Click on the word and a box will appear. Type the code in the black and white boxes, then press the green and white Apply Code button. Then fill in the details to complete your order.

How can you contact Ann Summers?
If you have any questions or concerns, you can call the Customer Service Team on 0333 440 6969 or email jacquelinegoldoffice@annsummers.com.